Go For It: Launching Your Book in the Time of COVID-19

“The best-laid schemes o’ Mice an’ Men gang aft agley…”

That’s some nice Robert Burns to start the day: “The best-laid plans of mice and men go oft awry…”

And they do, especially for authors launching books in the middle of pandemics.

Old school. How I launched my first book in 2017 at my fabulous local library.

Before COVID-19, authors introduced new books with in-person readings and signings. Maybe a party. Definitely a celebration, because it’s no small thing to write a book. In the last few months that has changed completely, for both traditionally and self-published authors.

Suddenly we all need to figure out how to launch books without actually leaving the house.

This is even more challenging for the self-published or small press author because most of us do not have an army of publicists and a big publishing house to support our efforts. The regular challenges of promotion are compounded by not being able to engage with your audience in person.

In Amsterdam, as the most beautiful spring weather on record eased the strain of lock down, I spent a lot of time eating stroopwafles. The classic Dutch waffle/syrup cookie sandwich, best cut with strong coffee, stroopwafles are the perfect size to balance on the top of your coffee cup so they get warm and gooey.

Dutch still life with tulips, Moon Tide galley, and coffee with stroopwafle.

I may have looked idle, but I was trying to figure out how to promote a book about Cape Cod to other people who love Cape Cod. As you probably know, Cape Cod is on the northeast coast of the U.S., and that is a long way from Amsterdam.

I had planned a beautiful, garden book launch on Cape Cod with the local historical society, with a reading, flowers, wine, and a book signing. I had plans for another reading down the road in the lovely Swedenborgian church, and I was grateful for the community support the book had inspired.

But all I could think of was Robert Burns. He pegged it. The best-laid plans do go awry, sometimes in ways we never imagined. Many, many writers have been caught short by the quickly changing circumstances brought on by COVID-19. The entire publishing industry has been caught short.

So we need to be agile.

We need to harness the technology that made self-publishing possible in the first place, and we need to move it all online. Even though we miss the experience of direct contact, this is how we can still connect to readers.

In the end, I grabbed my phone and recorded my book launch at my desk. It took a couple of minutes, and it was far easier than I had imagined as I sat there eating stroopwafles.

I posted it online, and people liked it.

It’s doable people, be brave and think outside of the box, and if you’re launching your book in these times, I’d love to hear how you adapted to the situation.

COVID-19 style book launch, I never left my desk.

Published by Mary Petiet

Mary Petiet is an author, poet, and freelance writer. She is the founder of Sea Crow Press and the author of Minerva’s Owls and Moon Tide: Cape Cod Poems. When she is not writing or publishing, Mary is a regular contributor to Edible Cape Cod Magazine and works as a freelance reporter and content writer for clients in the US and the Netherlands. A graduate of the University of St Andrews, she currently divides her time between Cape Cod and the Netherlands. Mary is most content in the marshes of Cape Cod.

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