Go For It: Why Book Covers Matter

Do you judge a book by its cover? Bookstores do, and so do potential buyers. Your book cover is your chance to make a great first impression, and since you only get that chance once, you don’t want to waste it. 

Italian language books on display at Feltrinelli’s recently opened RED Store in Florence, Italy, Photo Credit Jonathan Schilling

Make sure your book cover is eye-catching, unique, and fantastic. 

I had the cover for my latest book, Moon Tide: Cape Cod Poems, in mind before I had even assembled the collection of poems for the interior. It started with a lucky photograph I had taken of our local sailing fleet on a full moon low tide. I didn’t know at once how that would translate into a cover, but I was sure it would.

My lucky shot destined for cover fame

If you are not a designer yourself, there are designers out there for hire. If I had tried to make my cover, I’m pretty sure crayons would have been involved, so as a self-publisher/small press, the cover design was the only part of production I hired out.

It was worth it. 

A great designer made my lucky shot into a beautiful book cover

I found my cover designer through word of mouth. Networking with other writers, online or in person, is a great way to find resources. There is an entire community out there self-publishing, so you don’t always have to reinvent the wheel. 

I’m going to make an important disclosure: The designer who made the cover for Moon Tide is Sybil Wilson. She is wonderful to work with and you can contact her over at PopKitty Design if you need a great cover.

The Self-publishing school Self-Publish.com lists the following steps to finding a cover designer:

  1. Research your book’s target audience
  2. Brainstorm cover designs within your genre
  3. Research book cover designer’s styles
  4. Know where to find cover designers
  5. Use a strategy to select the best cover designer in your budget
  6. Begin the selection process
  7. Use a rating process to help you choose the best book cover designer
  8. Hire your book cover designer

If a potential reader can somehow relate to your cover, and it catches their interest, if they find it beautiful, and want to go in there and check it out, you have succeeded, and hopefully, sales will follow. 

Book stores are also looking for covers that look professional and entice readers in a display. First impressions count, make yours as beautiful as possible.

And as always, be brave and keep writing.

Published by Mary Petiet

Mary Petiet is an author, poet, and freelance writer. She is the founder of Sea Crow Press and the author of Minerva’s Owls and Moon Tide: Cape Cod Poems. When she is not writing or publishing, Mary is a regular contributor to Edible Cape Cod Magazine and works as a freelance reporter and content writer for clients in the US and the Netherlands. A graduate of the University of St Andrews, she currently divides her time between Cape Cod and the Netherlands. Mary is most content in the marshes of Cape Cod.

One thought on “Go For It: Why Book Covers Matter

  1. As much as I like to think I’m not that shallow, I have to admit that I do judge books by their covers as well. And the self-publishing industry is rife with covers that look like they’ve been slapped together in five minutes, which does irk me somewhat.

    Thanks for sharing, and am loving your book cover!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: