Do you judge a book by its cover? Bookstores do, and so do potential buyers. Your book cover is your chance to make a great first impression, and since you only get that chance once, you don’t want to waste it.
Make sure your book cover is eye-catching, unique, and fantastic.
I had the cover for my latest book, Moon Tide: Cape Cod Poems, in mind before I had even assembled the collection of poems for the interior. It started with a lucky photograph I had taken of our local sailing fleet on a full moon low tide. I didn’t know at once how that would translate into a cover, but I was sure it would.
If you are not a designer yourself, there are designers out there for hire. If I had tried to make my cover, I’m pretty sure crayons would have been involved, so as a self-publisher/small press, the cover design was the only part of production I hired out.
It was worth it.
I found my cover designer through word of mouth. Networking with other writers, online or in person, is a great way to find resources. There is an entire community out there self-publishing, so you don’t always have to reinvent the wheel.
I’m going to make an important disclosure: The designer who made the cover for Moon Tide is Sybil Wilson. She is wonderful to work with and you can contact her over at PopKitty Design if you need a great cover.
The Self-publishing school Self-Publish.com lists the following steps to finding a cover designer:
- Research your book’s target audience
- Brainstorm cover designs within your genre
- Research book cover designer’s styles
- Know where to find cover designers
- Use a strategy to select the best cover designer in your budget
- Begin the selection process
- Use a rating process to help you choose the best book cover designer
- Hire your book cover designer
If a potential reader can somehow relate to your cover, and it catches their interest, if they find it beautiful, and want to go in there and check it out, you have succeeded, and hopefully, sales will follow.
Book stores are also looking for covers that look professional and entice readers in a display. First impressions count, make yours as beautiful as possible.
And as always, be brave and keep writing.